As a B2B marketer, your schedule is packed, leaving no room for revising mediocre content. A self-sufficient writer is crucial to your strategy. I'm a writer who thoroughly researches, takes complete ownership of the content creation process, and consistently meets your project requirements.

Webcopy

Your website serves as your store window, streamlining your brand message, voice, and mission. I create and update web pages to enhance SEO, improve UX, and craft stories that drive conversions.

I’ll support you in sharing customer stories that encourage your prospects to take the next step. I uncover the core of your customer’s transformation with your brand

Strengthen your brand’s authority to build trust with prospects. I’ll support you in developing loyalty among your existing customers, boosting the performance of your other marketing and sales channels

Case Studies

Thought Leadership

Ghostwriting

SEO Content Writing

Sales Enablement

The secret weapon of influential thought leaders. It allows you to amplify your voice and expertise without the time commitment. I craft compelling content that resonates with your audience, ensuring your ideas shine seamlessly through.

I’m here to ensure you’re always ahead with the latest SEO insights. Let’s craft your content strategy based on what your audience is actively searching for.

I specialize in crafting messages that resonate with your target audience, equipping your sales force with the tools they need to drive conversions.

Companies I've worked with:

About Me

In the digital universe, every success starts with a compelling story. I'm here to help you write yours.

Mastering Technical Complexity

I bridge the gap between intricate AIDC technologies and your audience's understanding. By collaborating with subject matter experts, I create content that is not only accurate but also easily digestible.

Industry-Specific Expertise

I immerse myself in the AIDC industry, staying updated with trends and technological advancements. I have a proven track record in AIDC, ensuring your content is relevant, authoritative, and resonates with your target audience.

I graduated from Exeter University in the UK with a degree in public relations. My journey has been marked by significant achievements in B2B tech environments, particularly in Cloud, Networking, SaaS, and Automatic Identification and Data Capture (AIDC) markets.

At the heart of my success is the ability to understand and harness knowledge of Marketing Communications to drive content marketing strategy, coupled with a talent for exceptional writing.

My work has consistently resulted in substantial results, including a remarkable 125% increase in website traffic for Foster Moore International within the first three months at the company and a 30% YoY increase in press coverage for three years in succession at Zebra Technologies.

I've worked with tech leaders across EMEA and the US, including Zebra Technologies’ ecosystem of vendor partners and customers, Cisco Systems, and telecoms giant Level 3 Communications (now Lumen).

Working with me means partnering with a writer and strategist who doesn't just tell your brand's story but brings it to life, creating a lasting impact on your target audience in the USA and/or UK. I live near Sacramento, California, and am passionate about Health and Wellness and British TV detective series!

Services

Are you struggling to find your voice as an organization or cultivate connections in your sales funnel? Then you've come to the right place!

From campaign planning and consultation to content creation and extended social media campaigning, I'm here to help your brand sound like you online.

Cultivate Connections, Create Community

Here's what my clients say...

"Nigel is an exceptional content marketing strategist whose impact on our team has been extraordinary."

"His strategic thinking, creative prowess, and meticulous attention to detail played a pivotal role in enhancing our brand's visibility and positioning in the market. Nigel's collaborative spirit extends beyond his immediate responsibilities, fostering cross-functional teamwork and driving innovation throughout our marketing initiatives. His expertise in B2B tech storytelling and a data-driven approach to content optimization make him an invaluable asset. I wholeheartedly endorse Nigel for his outstanding contributions, unwavering dedication, and ability to drive significant business growth through strategic content initiatives."

Rusty Stapp
VP Sales, Foster Moore LLC.

Nigel is an exceptional content marketing strategist who consistently delivers outstanding results.

Nigel drove strategy and the transformation of content marketing at Foster Moore International Ltd, resulting in a remarkable 125% increase in website traffic within just three months.

His ability to connect content strategy directly with business growth is unparalleled. Nigel's innovative approach to storytelling and deep understanding of the tech industry make him an invaluable asset to any team.

His leadership in cross-functional collaboration and data-driven content optimization significantly contributed to our brand's visibility and market positioning. Nigel's passion for B2B tech storytelling and his mature and refined touch set him apart in the field.

I wholeheartedly recommend Nigel for his strategic acumen, creative prowess, and unwavering dedication to excellence.

Nick Allen, Head of Marketing

"I had the pleasure of working with Nigel at Level 3 Communications (CenturyLink), where he served as Director of Content Strategy and Communications for the EMEA region. Nigel's ability to develop and execute comprehensive content strategies to support European business development programs was key to our success. Nigel's leadership of the communication team and his collaboration with external agencies resulted in a cohesive and practical approach. He was impactful in executive thought leadership, content marketing, internal communications, and analyst relations. I highly recommend Nigel for his strategic mindset and exceptional communication skills."

Craig Penfold, Director, Conscient Limited

Nigel developed an international network of agencies to promote Zebra's brand and profile throughout the EMEA region. A special combination of skills is required to manage such a widespread network and deliver relevant, measured results, and Nigel performed with great professionalism, dedication, and humor.

Mark Thomson, Retail Industry Director

My blog

I'll let you in on some trade secrets and share my top tips on how to successfully promote your brand online.

Invest in your brand and take your business to the next level.

Content and Social media marketing is much more than simply posting about an upcoming sale. With the right approach, you can exponentially grow your bottom line.

Get hold of your dream clients online.

Everybody is online, so why shouldn't you try to contact them? With a bigger reach than ever before, the world really is your oyster when it comes to selling online.

How do you grow your brand and turn your audience into paying clients?

Selling online is different from traditional sales channels. But most of all, you need to gain your audience's trust if you want them to part with their dollar.